Shopify is highly accessible in terms of getting a store up and running wihout too much pain but what happens after that is where the real graft starts.  Just because you have a website doesn’t mean you will automatically show in the search engines for keywords related to your business.

We can help you rank for those keywords in search engines such as Google to help drive traffic to your website to help your business really feel the value from your Shopify store.

The two aspects of SEO

ON PAGE OPTIMISATION

Getting the right keywords in the right places, meta data, internal linking, page load speed…..it’s not as simple as you think

Popping a few keywords on the page will help to a degree, but there is a lot more to it than this. Google’s algorithm takes into account lots of signals to help it decide who deserves to show higher up in the search engines. Just some of the factors are the right keywords in on the page in the right places, internal links between pages, decent page load speeds so that your website runs like a rocket, optimised meta data, structured data in the code, sorting out 404 errors (page not found) amongst many other items.

We do see DIY’ers getting some of the right bits and pieces in the right place but the overall picture isn’t hanging right to optimise properly.  We also use software to help us along the way, so it’s not as simple as throwing a few keywords on the page.

OFF PAGE OPTIMISATION

Having links pointing from other websites pointing to yours is a signal Google uses – the basic thinking is that if your website is decent, people linking to you is a essentially a ‘vote’ in confidence that what you are doing is great

Many years ago people used to get links from bad places – essentially faking links to manipulate the search engines. In the modern age of SEO we help your brand become a voice of authority and work with influencers to encourage legitimate links to your website. This is not a simple process and takes time due to the time it takes to build relationships with other high authority websites.  We’ve managed to get government websites pointing to some of our clients, it’s all about the right pitch, at the right time.

If you’ve heard of black hat SEO, we absolutely don’t do bad link building.

Some friendly advice about what to watch out for when choosing your shopify seo

Just because someone says they do ‘SEO’ doesn’t really mean anything. Get people to show you their stripes.  We’ve written this to help you because we hear of people being burnt a LOT in this industry. Don’t let it be you.

CHEAP SEO IS NOT A THING

SEO is a technical skill and it takes some hard pushing and a lot of love to get your website showing for keywords where the money is.  If someone is offering you Shopify SEO for £100 a month then RUN A MILE.  It’s impossible to tinker about for 2 hours a month and get you what you need, it’s just not going to happen. This industry is fairly murky to say the least, you need technical skill and people that have a proven track record.

We know that SEO hurts the bank, you have to invest for at least six months to see results so you have to back a good horse to get you there or else you’ve set fire to your money……..and we’ve heard this go wrong A LOT.

USE AN ENTREPRENEURIAL SEO

You’ve knocked a new collection in your Shopify store and come to us with the shiny new range and we have to drop a bomb….nobody is searching for what you’ve just created.  Sometimes there is a case for doing this, but if you want more search engine traffic but nobody is searching then it’s going to be difficult.

We can give you the data before your embark on a new product or range to tell you how many people are searching, how likely it is that you will rank and what the future holds for getting the top spot.

If you’ve got a snoozy SEO then you’ll miss this good stuff.

What Is Their Track Record

Not all builders are good, not all car mechanics are good…….not all SEO’s are good – it’s the same problem in any industry.  It’s perfectly reasonable to ask a Shopify SEO about their keyword ranking accolades for other sites they have worked on, tell you about traffic and revenue / lead levels that they drive, ask them who they’ve worked with and even ask to speak to people they work for.  This is all fair game.

SOME NICE BITS TO KNOW ABOUT US

We care as much about what you do, as much as you do (it helps us get out of bed in the morning)

We don’t do contracts, if we are doing our job right you will want to stay with us out of choice

What others say about us in google reviews

From day one of having Emma on board we started to see results immediately. I honestly couldn't imagine not having her look after our site now - she has literally transformed our online business. Not only are we getting constant new business from our website, but she has improved the usability of our site and also the look of it.

After having worked with 2 companies in the past who really let me down it has been an absolute breeze working with Emma. She responds to any of my queries instantly and is always there to return my call should I need anything.

Thank you Emma for everything you have done for my business so far - you have a customer for life!

Anna Watson

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We've been working with Enduro since September 2016 and they have actually achieved what all the digital marketing companies claim to be able to do which is to get us on first page of Google. Our rankings for the most important keywords have gone from around 36th to anywhere from 1st to 4th depending on the specific keywords. Now they pushing us to get number 1 spot for the keywords with the largest number of searches per month. It has required a lot of effort for both Enduro and ourselves to put in place some long term strategies as well as quick wins but is definitely paying off.

Ian Sutherland

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